How to group accounts by brand with social sets

A social set is a group of accounts you post to together, such as one business's LinkedIn page, Instagram and X.

Press the set's name in the top bar, then Create a social set, name it, pick Personal or Business and connect its first account.

Each set writes as one Hive profile and schedules on its own time zone, and you switch sets in the top bar.

Updated 15 November 2026

Create a social set

1. Press the set's name at the left of the top bar.
2. Press Create a social set.
3. Enter a Name and pick a Type: Business writes as the company, Personal writes as you. Press Create.
4. Connect the set's first account. The other sections open once one account is connected.

An account can belong to several sets, so a shared account connects once. Add it under Already in your workspace in the set's Accounts.

Press the set's name, then Manage social sets, and pick the set.

Writes as in General is the Hive profile Buzz writes the set's posts in.
Time zone in Scheduling is the clock its posts go out on. A Buzz for 09:00 goes out at 09:00 there.
New drafts decides which accounts a new Buzz starts with. Each switch saves at once.

Note: Check the name at the left of the top bar before you write. A new Buzz starts with that set's accounts, Hive profile and clock.

Your plan sets the number. A set that writes as your personal Hive doesn't count toward it.

Yes. A Hive profile can hold one set or several, and each set writes as exactly one.

On Scale and Agency, the owner can give a teammate chosen brands, and that teammate then sees only the sets ticked for them.